How to Use Twitter for Law Firms
Today…Twitter for Law Firms!
First, you can follow our regular tips about internet marketing for law firms on twitter simply visit @lawfirmmarketer and begin to follow us. We will even return the favor and follow you. We are always curios to read what different law firms and solo law practices are doing to create success using Twitter and other social media tools. Don’t believe using Twitter will help flood your office with prospective clients, yet - realize that the internet is essentially the new yellow pages going forward and that you need to be found in all the right places, including Twitter.
1. Talk to your followers about their interests. Great tweets ask great questions and Twitter is a great place to engage other lawyers and members of the public.
2. Point out interesting things in your niche space, not just about your company. Share links to interesting things. Check out http://twitter.com/lawyerkm@lawyerkm
3. Link to your blog posts. Ask a question in the Tweet that references a blog you published. Link to the post using bit.ly (http://bit.ly/) or TinyURL. Give a good reason to click through to your content. If your at small law firm or are starting your own practice and your not blogging. …shame on you! Blogging is one of the easiest, best ways to make your website more popular. Blog about new laws, interesting cases in the news, practical legal tips, etc.
4. Write about upcoming blog posts. Whet the whistle. Cultivate your audience and solicit their feedback.
5. Tweet about your company’s role in saving the environment, saving the community or whatever exciting things your law firm may be doing.
6. Be helpful. Check out @jetblue.
7. Promote @yourlawfirm (your Twitter page across your site and blog)
8. Don’t get too aggressive with your marketing messaging.
9. Don’t be afraid to stray from tweeting pure legal news and law themed miscellania. Social media is supposed to be social.
10. Use TweetDeck or Twhirl! And get mobile tweet capacity for your iPhone or Blackberry.
11. Generously follow others and comment on their tweets. They will return the favor.
12. Tune out the Flotsam and Jetsam. Respond to interesting things, not every Tweet merits your attention.
13. Stay active every few days!
Finally, if you need professional help with a social media strategy for law firms, don’t hesitate to ask - we’d be happy help you get started.
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