Law Firm SEO and Google
Let’s face it, SEO for your law firm is a tough business. Links, rankings, web development, email marketing all make promoting your law firm or practice online very challenging.
Unfortunately, Google is not making law firm seo any easier with their most recent update. The new “Show Options” feature on the Google search results page means that web browsers can now sort results by freshness, and medium (video, forums, reviews). This means that those old pages, videos and blog posts on your site that are driving traffic and rankings may begin to be systematically filtered by Google and/or go unseen by prospects that used to be presented with you contet.
Thus, it should be abdundantly clear to all law firm webmasters and law firm marketers that they need to dedicate serious time to creating and optimizing their web assets. New, fresh content is an absolute must. Afterall, Google lives (and will die) by the search engine results they serve. Fresh results that quickly meet the needs of a Google searcher means that Google’s role in search is secure - if on the other hand - users get frustrated with low quality, dated results they may take their searches elsewhere.
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